The foundation of Roman brand was built in 1980 by Turgut Toplusoy. Mr. Toplusoy, who previously had been carrying on business in the field of building construction sector, show more » entered into the textile sector when a friend exhorted him to do this, and opened his first store at Nisantasi Rumeli Street under the name "Roman". Mr. Toplusoy got acquainted with the sector soon, and firstly offered the products of many different brands to his customers in his store.
Mr. Toplusoy, who saw the future in the textile sector, rented an atelier in which he could make his own productions at Sisli Osmanbey, the textile center of that period. At that time, brand collections were created by making patters of the products selected from fashion magazines. Mr. Toplusoy determined the exact demands of the customers and achieved a serious success in a short period of time with his own-produced costumes.
Especially, Roman branded overcoats and reefer jackets attracted great attention of Istanbulites. After the sales started increasing day by day, Roman's second store has been opened at Suadiye in 1984. Advertisements in fashion magazines increased the market recognition of the brand day by day. With the rapid uptrend of the Roman brand, demand from wholesalers in Anatolia started to come.
Roman has strengthened his production system to meet this demand, and by 1990s it has become a national brand which delivers its products to many wholesalers in Anatolia. After 1990s, merchandising process gained acceleration.
The multinational brands entered into Turkish market as a result of the transition to free economy constituted a challenge in the competitive environment of the sector. In 1990, in order to keep pace with this competitive environment, Roman has created the youth-oriented brand named "Gipsy" which is also sold at Roman stores and has more affordable prices.
After 1990, development in merchandising has been attached importance. Concept Roman stores specially designed to offer the customers a comfortable shopping environment. In 2003, Suzan Toplusoy has been assigned as the Design Coordinator of Roman.
The designing staff has been reinforced with the vision of becoming an international brand which affect the world fashion. In 2005, in order to more rapidly respond to the increasing demands of the customers, Roman brand reinforced its staff and moved to the Roman Headquarters which has a size of 4000m2.
After 2006, the brand switched from merchandising to retail management. In 2010, within the scope of social responsibility, Roman prepared the Organik by Roman collection which is produced solely from organic fabrics with adherence to organic production conditions. In addition to this special limited collection which bands awareness and style together, Roman has shown that it offers a lifestyle to its customers rather than being a transient trend by bringing VC Organic, the Australian organic cosmetics brand, into Turkey in 2011.
Today, Roman offers service to its customers through 40 stores and 12 retailers in 20 cities of Turkey, and abroad, through selling points in Azerbaijan, Bahreyn, Cyprus, America, China and S.Africa, and employs 1050 persons.
|Date Added:||05 Feb 2018|